A cohesive brand and communication system built to support clarity, consistency, and professional storytelling.
The Storytellers PR needed a complete refresh of their brand and website with a short turnaround. Their existing presence no longer reflected the quality of their work, and they needed a platform that could communicate clearly, publish quickly and support the agency’s growing portfolio.
I redesigned their identity, built an editorially driven website and developed a custom WordPress backend with a lightweight theme tailored to their content structure. The result is a cohesive system that looks modern, reads with clarity and allows the team to publish new work with very low friction.
Foundation
Brand identity and visual direction
The first priority was to define a clear identity that matched the agency’s strategic and narrative approach. The visual direction is clean, editorial and typography driven, designed to feel premium without being overly ornamental.
Delivered elements included:
- Logo refinement and responsive variants
- A typographic system built around editorial hierarchy
- A neutral yet confident color palette
- Social and presentation templates
- Image and layout rules for consistent storytelling
This provided a stable visual foundation before developing the website.
Digital Platform
Rapid website rebuild with a custom WordPress theme
The client needed a website that could be delivered quickly but still feel highly polished and structured. I built a new site on WordPress with a custom lightweight theme designed specifically for their content model.
Key improvements included:
- Streamlined information architecture focused on narrative clarity
- Modular layout blocks for case studies and newsroom articles
- A homepage designed as a clean editorial introduction
- A simplified WordPress backend so the team can publish without complexity
- Performance and SEO improvements built directly into the theme
- A content structure that is flexible enough for future expansion
The site now works as a practical, modern publishing tool rather than a static showcase.
Editorial and Messaging
A structured voice that fits the agency’s storytelling focus
I refined the core site messaging to ensure consistency with the updated brand identity and the agency’s editorial style.
Deliverables included:
- About page tone refinement
- Service descriptions rewritten for clarity and trust
- Case study structure and headline hierarchy
- Newsroom article formatting guidelines
The results are clean, credible and easy for the agency to maintain.
