Brand & Communication Systems Strategist
I help organisations turn brand into practical communication systems. My work starts with identity, tone and design principles, then moves into the structures that make communication clear across websites, content, workflows and digital tools.
Digital Experience Brand & UX
I design user journeys, information structures and interfaces that make complex services easier to understand and use.
Web Platforms & Content Systems
I build websites, content systems and custom-fit digital solutions that help teams manage information clearly and work more consistently.
Workflow Automation AI Tools &
I use AI and automation to support real work: knowledge flows, internal tools, semantic search and content processes designed around how teams actually operate.
Better News
Product Design | AI Workflow | Automation | Full-Stack Build
A self-hosted news platform built to reclaim attention and strengthen digital privacy.
I designed and built Better News end to end, from the local infrastructure and AI analysis pipeline to the mobile-first interface and quality controls. The result is a calmer reading environment that runs on local hardware and helps users manage information more deliberately.
Barber Studio Don
Brand Identity | Website | Customer Journey | Print Collateral
A complete brand and communication system built to bring in clients, build trust and support day-to-day operations. Barber Studio Don needed more than a website. I shaped a consistent presence across the site, booking journey, in-store materials and client communication, combining brand identity, web design, analytics and printed touchpoints.
The Storytellers PR
Brand Identity | Content Structure | Website | Presentation Design
A clear brand and communication system built for consistency, credibility and professional storytelling. I refreshed the identity, restructured the website and created presentation materials that help The Storytellers PR explain their offer with clarity and confidence.
The Czech Pages
Web Design | Information Architecture | Semantic Search | UX Structure
A structured information platform designed to make local discovery faster, clearer and more useful. The Czech Pages required a scalable content model, a clear UX and a custom retrieval layer that understands intent rather than simple keywords. I worked across front-end design, data structure and semantic search to make discovery more reliable.
About
I am based in Prague and work at the intersection of brand, communication and digital systems. My background combines UX, web development, content architecture and applied AI, with a particular interest in turning complex information into practical tools and clearer experiences. I work fluently in Dutch, English, French and German.
