Brand & Communication Systems Strategist
I work across brand strategy, UX, web development, workflow automation, and AI-assisted digital systems. I build clear digital experiences, knowledge structures, and custom-fit web platforms that turn complex information into practical communication systems. My background spans client delivery, SaaS support, knowledge management, editorial direction, and multilingual collaboration.
Skills
- Brand strategy, communication systems, strategic communications, UX, and information architecture.
- WordPress, web development, modular CMS structures, and custom-fit digital solutions.
- Workflow automation, semantic search, knowledge base content, and AI-assisted digital systems.
- Multilingual communication and cross-cultural collaboration.
Professional Experience
Benny Water
Digital Communication & Technology Strategist | Prague, Czechia | Hybrid | Sep 2017 – May 2026
- Designed and delivered end-to-end digital ecosystems for service businesses, covering brand identity, responsive websites, booking flows, SEO foundations, analytics dashboards, and repeatable content systems.
- Built custom-fit digital tools and AI-assisted systems, including local AI pipelines, semantic search, n8n workflows, and API-driven content processes.
- Developed lightweight WordPress themes and modular CMS structures for editorial and service-led websites.
- Architected a self-hosted AI news pipeline with on-device LLMs and tiered processing logic, reducing GPU overhead by 60 percent.
Keyloop
Autoline Sales Support Analyst – Dutch | Prague, Czechia | Hybrid | Full-time | Sep 2023 – Sep 2025
- Provided Dutch-language technical support and account analysis for automotive software clients in a global SaaS environment.
- Investigated recurring support issues, documented patterns, and escalated structured findings to product and development teams.
- Contributed to the knowledge team by curating and evaluating support resolution articles for customer-facing and internal knowledge bases.
Oko! Multimedia s.r.o.
Co-founder, Artistic Director & Editor | Prague | Nov 2018 – Jan 2022
- Co-founded a multimedia studio and shaped the visual identity, editorial direction, layout system, and design language of Oko! Magazine.
- Defined brand standards across print and digital formats and maintained design consistency across published editions.
SmithNovak
Marketing Coordinator | Prague | Freelance | Nov 2019 – Mar 2020
- Coordinated marketing activities and brand communication, including campaign support, content delivery, and on-site event execution for NPL London.
- Produced communication materials, event graphics, and presentations across campaign, event, and client-facing formats.
Youth Time International Movement
Art Director | Prague | Feb 2017 – Jun 2017
- Served as Prague-based Art Director for an international conference held in Beijing, developing visual communication and event assets for a cross-cultural audience.
- Worked with Chinese counterparts on timely asset delivery, last-minute visual changes, and on-site coordination during the Beijing event.
- Represented the organization during the international event in Beijing and led a workshop on design theory across cultures.
Education
Université de Toulon
MMI – Métiers du Multimédia et de l’Internet, Communication and Media Studies | Toulon, France | 2013 – 2016
Multidisciplinary programme covering communication, digital media, web development, networks, internet technologies, UX, design systems, and multimedia production.
Charles University
Exchange Year, Communication, Media and Arts Education | Prague, Czech Republic | 2015 – 2016
Exchange year completed during the third year of the MMI programme at Université de Toulon.
UNI-Prep Institute
120-Hour TESOL & TEFL Certificate | 2016
Training covered lesson planning, classroom management, language support, audience adaptation, and clear explanation.
Languages
- Dutch – native
- English – fluent
- French – fluent
- German – fluent