A complete digital and visual ecosystem built to fill chairs and strengthen customer trust.
Barber Studio Don needed more than a website. They needed a coherent ecosystem that connected every touchpoint of their business: online presence, studio materials, booking flow, customer communication and ongoing brand visibility.
I rebuilt their full digital environment end to end. This included brand identity refresh, responsive website development, integrated booking logic, analytics dashboards, and all print materials such as service menus, posters and promotional cards. The result is a unified brand that works seamlessly for both customers and staff, and a system designed to support daily operations while driving measurable growth.
Foundation
Brand identity, visual language and studio materials
The first step was to bring clarity and consistency to the visual identity. The studio received a cohesive design system applied across:
- Service menus
- Price cards
- Window signage
- Posters and seasonal promotional materials
- Loyalty cards
- Social media templates
This ensured that customers experience the same brand tone whether they walk past the window, browse online or book an appointment.
Digital Platform
Website, booking flow and technical foundation
Barber Studio Don needed a website focused on clarity and speed.
I designed and rebuilt the entire platform with a focus on performance, usability and conversion. Core improvements included:
- A clear and focused content architecture
- A mobile first interface built to bring users directly to booking
- A custom booking flow fully integrated with Noona
- SEO focused metadata, structure and schema
- Performance tuning for faster load times and improved ranking
The new site serves as the central hub of the business, linking studio operations, Google Business visibility, social channels and analytics.
Social Visibility
Content planning and communication strategy
To support ongoing customer acquisition and brand memory, I developed a repeatable communication system:
- Reel and post templates
- Seasonal content planning
- Clear messaging guidelines
- Photo treatment and visual consistency
- Studio announcements, promotions and Google Business updates
This allowed the client to continue publishing in a clear, on brand format without needing constant outside support.
